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Project title: Habit and health behaviour

Primary supervisor: Dr Paul Norman

Project description: Past behaviour is typically found to be the strongest predictor of future behaviour. When this occurs it is usually taken to reflect the operation of habits i.e., learned sequences of acts that have become automatic responses to specific cues. The PhD student will examine the impact of habit strength on a range of health-related behaviours (e.g., exercise, alcohol consumption), with a particular focus on the key contextual cues that trigger health-promoting and health-compromising behaviour. The student will also examine the extent to which habit strength moderates the effectiveness of interventions (e.g., self-efficacy enhancement, implementation intentions) to change health-related behaviour.

Formal enquiries should be addressed to: Dr Paul Norman (p.norman@sheffield.ac.uk)

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